When Do Presidential
General Elections Occur:
Fixed
term elections every 4 years
Even
if the POTUS dies, there is no special election, the Vice President
will simply take over and complete the term
Process Of A
Presidential Election:
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Stage:
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Functions:
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Occurs:
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1) Invisible Primary
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Candidates Announcement
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Calendar year before the
election
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Increasing Name Recognition
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Fundraising
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Intra-Party Debates
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2) Primaries &
Caucuses
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Show popular support for
candidates
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January/February – June
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Choose delegates to attend
national party conventions
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3) Choosing Vice
Presidential Candidate (s)
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Presidential candidates
announce choice of running mate
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Some days/weeks before
convention
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4) National Party
Conventions
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Confirm presidential and
vice-presidential candidates
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Usually July/August lasting
for four days
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Approve party platforms
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Acceptance speech delivered
by presidential candidates.
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5) General Election
Campaign
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Campaign between the
various candidates of various parties
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September – 1st
week of November
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6) Election Day
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Registered voters go to the
polls (although many may have participated in early voting)
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Tuesday after the first
Monday in November
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7) Electoral College
Voting
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Electors vote in their
states capitals to choose POTUS & VPOTUS
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Monday after the second
Wednesday in December.
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Constitutional
Requirements:
Must
be a natural born American citizen
One
must be at least 35 years old, Roosevelt was 42 but he wasn’t
elected (previous POTUS was assassinated), the youngest elected
POTUS was John Kennedy who was 43.
Must
reside in the USA for at least 14 years.
Extra-Constitutional
Requirements:
Political
Experience: It is said that to become POTUS you should have some
form of political experience, this could be as a Congressmen or a
governor. Trump is one of few POTUS who has no political experience.
Major
Party Endorsement: Should be chosen as one of the two main parties
candidates, independent candidates generally don’t do well.
Personal
Characteristics: There is a greater chance of you becoming POTUS if
you are a white male, and if you are married, so to avoid marital
infidelity. Obama went past this as he was the USAs first black
POTUS.
Ability
To Raise Large Amounts Of Money: Hard to get the cash for a
campaign, you have to be willing to spend lots of money for an
unsuccessful campaign such as Clinton in 2016.
Oratorical
Skills: Should look good and speak well on TV. Trump was seen as
being good at the latter.
Sound
And Relevant Policy: Yes, style over substance is needed but voters
quickly learn about the polices so they need to be relevant and
practical to the country.
5
TV Debate Examples Important To Voting Behaviour:
1960
– Nixon Vs Kennedy: America’s first TV debate. Radio listeners
thought Nixon won as he sounded better but on TV, he was seen to be
sweating and looked uncomfortable. Whilst, TV viewers thought
Kennedy won due to his style over substance approach.
1984
– Reagan Vs Mondale: Reagan was not much older than Mondale but
had the least amount of experience of the two. Upon the asking of
his old age, he used his acting skills and made a joke about
Mondale’s experience prompting laughter not only from the audience
but from Mondale himself.
1988
– W Bush (Senior) Vs Dukakis: When the hard-hitting host asked
Dukakis if he would oppose the death penalty if his wife was raped
and murdered, he replied “No, I have always opposed the death
penalty”. Prompting many to argue that the question was not fair
to ask since it was an emotional response. But some argued that
Dukakis’s answer was unusual as he said “no” when he should
have ridiculed the host for asking such a question.
1992
- W Bush (Senior) Vs Clinton: Bush was asked a question from the
audience on how the national debt was affecting him, he did not
understand the question and got annoyed. Whereas, Clinton stood up,
approached the audience and answered the question and how he was
going to solve it.
2000
– W Bush (Junior) Vs Al Gore: The first split screen TV debate in
America with TV cameras fixed on the two candidates, the nation
could see every movement and sound made by the two candidates.
Unfortunately, this did not work in Al Gore’s favour as he kept on
sighing and groaning and American audiences across the nation did
not like this.
What
Is The Invisible Primary:
Period
between candidates declaring an intention to run for presidency and
the first primaries.
Candidates
are chosen by ordinary voters, not much to see hence the term
“invisible”
This
stage is mainly played through the media as candidates hope to be
mentioned as a serious candidate from news outlets.
There
is a high connection between who wins the invisible primary and
party nomination.
What
Are Presidential Primaries & Caucuses:
Primary:
A state-based election to choose party candidates. Shows support
among ordinary voters.
Caucuses:
A state-based meeting to choose a party candidate for presidency.
They attract few people and turnout is low.
2
Functions: Show popularity of presidential candidates and to choose
delegates to go the national party convention.
They
run under state law.
You
can have superdelegates who are congressmen who are free to vote for
whoever they want whereas regular delegates vote under what the
state voted.
What
Happens On “Super Tuesday”:
A
set Tuesday in February or March where a set number of states vote
in primaries and caucuses.
Done
to stop the south attempts to raise the profile of certain
candidates
New
Hampshire is the first.
Sets
the tone for who could be a party nomination.
What
Are Open & Closed Primaries:
Closed
Primary: A primary in which any registered Democrats and Republicans
members can vote in their own primary e.g Republican members can
only vote in the Republican primary.
Open
Primary: A primary in which any registered voters can vote in either
party primary
What
Are Proportional Primaries And Winner Takes All Primaries:
Proportional
Primaries: Presidential primaries in which delegates are awarded to
the candidates in proportion to the votes they get
Most
states set a threshold, which is minimum percentage of votes that a
certain must receive in order to get any of that states delegates.
This is usually 10-15%.
Winner-Takes-All
Primaries: Presidential primaries permitted only by the Republicans,
in which whoever gets the most votes win all that’s states
delegates.
Whoever
gets the most votes will win all the state delegates, e.g Trump won
the Arizona Republican primary in 2016 and this meant that he
received all 58 delegates.
What
Is The Incumbency Effect & Does It Always Apply:
Incumbent:
A person who currently holds an office, in this case, an elective
office. They can benefit from an advantage often called the
'incumbency effect'.
Incumbent
POTUS are usually re-elected by their party so there is no need for
a primary such as Florida in 2012.
However,
some POTUS's struggle with this due to opposition from within their
own party therefore the primaries are more closely fought for
example, Gerald Ford faced a strong challenge from Ronald Reagan
(when he was governor)
When
a primary is usually closely fought when an incumbent POTUS is in,
it usually leads to them losing the general election. This is
because the POTUS is now viewed as 'damaged goods' from not only
within his own party but from the public.
Voter
Turnout In Primaries:
Since
the late 1960s, turnout has greatly increased this is partly down to
more states holding more primaries.
In
2016 around 61 million people participated in the 37 primaries. This
was only 29% of the total voting age population.
Turnout
tends to decrease at a re-election but increases again when the
incumbent POTUS leaves office at the end of his 8 year spell.
Turnout
tends to be high in the first few states which hold primaries and
tends to be low in the states that hold them last.
Turnout
is generally low in states where a caucuses is held.
Factors
Affecting Turnout In Primaries:
Demography:
Stephen Wayne found that better educated and higher income as well
as older members of the electorate are much more likely to vote than
their less education and poorer people counterpart. For example,
North Carolina's republican primary had ¾ of voters over the age of
45 with those earning more as well as being educated more whilst
only 6% were 24 or younger.
Type
Of Primary: Open primaries are more likely to attract a higher
turnout. Especially true when only one party has a competitive race
such as in 2012. In 2012, the republican closed primary only saw 2
states have an increase in turnout such as New York which went down
71%.
How
Competitive The Nomination Race Is: In 2008 and 2016 when both
parties had a competitive nomination race, turnout was significantly
higher than in 2004 and 2012
Whether
The Nomination Has Been Decided Or Not: Primaries held earlier than
others are more likely to attract more voters whereas primaries held
towards the end of the cycle tend to have the lowest turnout. Super
Tuesday tends to bring a higher turnout as well which was seen in
the 2008 republican primary where they were still undecided which
brought 640,000 votes.
Positives &
Weaknesses Of The New Nomination Process:
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Positives:
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Weaknesses:
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Increased Participation:
When the new nomination process arrived, the figure of voting
increased in the millions to at least 35 million compared to 11.7
million in the old system
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Widespread Voter Apathy &
Boredom: In years when there is an incumbent POTUS, turnout is
low, when there is no incumbent POTUS, turnout is high e.g
Clinton.
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Increased Choice: In 1968
there were only 5 candidates but this has increased to 22 in 2016
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Voters Are Unrepresentative
Of The Voting Age Population: Certain types of candidates,
especially those who are more ideological candidates tend to do
better in the nomination process such as Bernie Sanders.
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Open To Outsiders: The
process is opened to outsiders who tend not have political
experience such as Jimmy Carter. The primary was the was only
Donald Trump could get known in 2016
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Process Is Far Too Long:
Some argue that the process takes too much time and so, potential
candidates do not announce they are running 60-40 days before the
first New Hampshire Primary.
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A Gruelling Race: An
demanding test for a demanding job. Should have physical
resilience as shown from Paul Tsongas who had cancer but a lighter
schedule than this rivals.
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Process Is Very Expensive:
There is an argument that candidates need to raise a large of
money to start their campaigns early. Clinton had raised $275
million by the start of the first primary.
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Process Is Too Dominated By
The Media: With the introduction of intra-party debates both
before and after the primaries with the media giving ratings to
candidates before and after, this can hurt a potential candidates.
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Superdelegates: Can be weak
as they go against the will of the electorate such as voting
Clinton in 2016 when Sanders had won.
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What
Do Presidential Candidates Look For When Choosing A Vice Presidential
Candidates:
Before
the VP was announced during the party convention but in 1984, Walter
Mondale broke with tradition and announced his before the party
convention. This set a precedent and since then, all other
candidates have followed suit
Balanced
Ticket: A paring of presidential and vice-presidential candidates on
a ticket who attract support for different reasons, thereby making
the broadest appeal to voters. This could be either by geographical
location or similarities in POTUS candidates such as Joe Biden who
had served in the Senate along with Obama.
Potential
In Government: Might choose depending on what they bring to the
White House. Trump did this in 2016, as he chose someone (Mike
Pence) who was more experienced than Trump in politics.
Party
Unity: This is rarely used, but usually done to unite the party
after the primary. Reagan did this after he won the primary but then
chose H Bush (Senior) as his running mate. The problem with this is
that the running mate may be incompatible politically.
Formal
& Informal Functions Of The National Party Convention:
Formal:
Choosing
The Party’s Presidential Candidate: In theory they should be
chosen in a roll-call vote in which delegates announce which
candidates they wish to vote for. However today, most delegates
arrive to the NPC as ‘committed delegates’ as they know who they
are going to vote for. To win you must get an absolute majority, if
there no majority then a brokered convention occurs when delegates
can vote for whoever they want.
Choosing
The Party’s Vice Presidential Candidates: Before you would
announce it at the NPC but you do it beforehand, therefore this
convention has been lost since 1988
Deciding
The Party Platform: The policy the presidential candidate will put
in place if he wins. Decided under the direction of the Platform
Committee who hold hearings across the country. Once this is done
the National Party Committee agree to it and it is presented to
delegates so they can decide on who to vote for.
Informal:
Promoting
Party Unity: Seen as the most important function, as the primaries
turn into bitter personal battles and party wounds are healed as
divided parties generally do not do well. This had to be done in
2016 when Sanders and Clinton clashed, it was solved when Sanders
endorsed Clinton.
Enthusing
The Party Faithful: Vital that the party is faithful to the
candidate in all 50 states, they need to organise meetings, phone
calls etc. The NPC allows for an opportunity to enthuse the party’s
faithful through speeches such as Michelle Obama speeches in 2016
Enthusing
The Ordinary Voters: As ordinary voters are not in the NPC, this
must be done in TV. This is done via the acceptance speech on the
last night of the NPC. Since most voters pay little attention to the
primaries, voters tend to tune into the NPC once candidates and
policy has been chosen to see their first serious look at the party
Post-Convention
‘Bounce’: After the NPC, the polls instantly show the ratings of
candidates to see how well they are doing. Bounce is the difference
between the polls before the convention for candidates and after,
the average bounce is usually 6%. In 2016, Trump scored well-below
average bounce.
What
Are Matching Funds, PACS & Super PACS:
Matching
Funds: Between 1976-2008, campaigns were funded through federal
money administered by the FEC and this is given to candidates as
long as they meet certain criteria and agree to certain limitations.
In 2008, Obama refused the matching funds which in effect left him
free from following the criteria and as a result was able to spend
more than his opponent. Then in 2012, both candidates refused
matching funds which was the first time both refused. And then in
2014 Obama signed a bill removing matching funds.
PACs
(Political Action Committee): A political committee that raises
limited amounts of money and spends these contributions for the
express purpose of electing or defeating candidates. They are
independent expenditures on their own. They give money to candidates
they support or spend money against they oppose. Most represent
businesses groups or ideological groups.
Super
PACs: A political committee that makes independent expenditures but
does not make contributions to candidates. They spend money to
achieve their desired objectives but they are forbidden from making
direct contributions to a candidate.
How
Significant Are TV Debates & What Are The Rules Of Thumb:
First
debate was held in 1960 but first TV debate was held another 16
years later
The
non-partisan commission are in charge of all debates, different
formats are part of the debates and TV audiences were introduced in
1976. They occur between late September and mid-October.
Town
hall style debates were also introduced where candidates face the
audience sitting on bar stools. But then the split screen style was
introduced and it has been kept ever since.
The
only time a 3rd
candidate was allowed Ross Perot, in 1980, Carter did not turn up so
it was two challengers vs Reagan. Reagan only showed up so he could
debate Carter.
How
Important Are The TV Debates:
One
of the rarest times the candidates speak to voters without a filter.
So generally, they are important.
Carter
vs Reagan in 1980 was seen to change the voting behaviour of the
electorate as candidates were asked to make closing statements.
Carter made meaningful remarks but they were forgotten when Reagan
asked voters rhetorical questions which he would be negative “Are
America better off then they were 4 years ago?” And support fell
for Carter paving the way for Reagan to win.
In
2016 when voters were asked if the debates were important after a
record number watched the Trump vs Clinton debate, only 64% said
they were important. Clinton got a narrow lead over Trump after the
debate yet still lost the election which made people ask what the
importance of them was.
Debate
Rules Of Thumb:
Style
Over Substance: Al Gore sighed which made popular primetime TV shows
see the funny side, whilst Trump made abrasive tone, almost
bordering on rude when he kept on shouting “No, you’re wrong”.
“It’s just awfully good that someone with the temperament of
Donald Trump is not in charge of the law of our country” “Because
you’d be in jail” – Was seen as rude to Trump.
Verbal
Gaffes: Saying something wrong can be costly, Carter said he and his
10-year-old daughter had spoken about nuclear weapons which prompted
the papers to post comical pictures. Trump couldn’t accept what he
would do if he lost but this wasn’t costly as his supporters were
used to this
Sounds
Bites: Many voters do not watch the full debate, they tend to look
at the news the morning afterwards for the “highlights” e.g
Obama vs Romney “..the social policy of the 1950s…”
Debates
Are Difficult For Incumbents: Incumbents have a record to defend and
they could have words thrown at them 4 years ago. They also start
the campaign as the front runner hence expectations are higher of
them. Incumbents go into debates rusty as they are not used to
debating e.g Obama one appearance on TV debates since 2008 vs Romney
19 debates before the first TV debate.
What
Are October Surprises:
An
event occurring late in the presidential campaign to the
disadvantage of one candidate leaving that candidate with little or
time to recover before Election Day.
First
seen in 1972 when Nixon announced the war was over in Vietnam and
this went against McGovern’s anti-war campaign.
Most
recently, Hurricane Sandy bought flooding to many states. Affecting
the states Romney would win, this bought Obama an advantage.
And
the investigation into Clinton’s emails was reopened just 9 days
before the election which swung voters into Trump’s favour.
What
Is Election Day Like:
Americans
finally get to the polls on the Tuesday after the first Monday.
Many
Americans have already voted, making the last few days of the
campaigns less significant. If an October surprise happens within
the last week of voting, it usually doesn’t make much of a huge
difference because many have already voted.
Turnout
peaked in 1960 election at 67% but turnout dropped in the next 5
elections to 54.7%. In 2008, turnout increased but this has gone
back to 50% in recent years.
Results
of the election are usually decided in the swing states who do not
know as some states will always win Democrat and some will always
vote Republican. Ohio has voted for the winner since 1964
What
Difference Does The Incumbency Factor Make:
Only
9 incumbent POTUS have lost a re-election
Trying
to defeat an incumbent POTUS is hard unless the party is divided.
This was the case for Carter & H Bush (Senior)
Being
an incumbent POTUS brings its advantages, as POTUS does not have
spend much on the primaries compared to a challenger spending vast
amounts of money just to win the nomination.
Significant
that all incumbent POTUS who have lost, have lost in times when
America’s economy was not doing well. Carter added insult to
injury when his foreign policy was darkened when 52 Americans were
held hostage in Iran.
Challengers
face an uphill battle as they are battling when an incumbent of whom
American knows
It
is also worth noting that when a POTUS has to leave after his two
terms, the opposition party usually wins the election. The only time
this has not happened was in 1877 and 1990. Clinton should have
known the election was lost before she even began!