Key Terms:
- Cultural Diffusion: Spreading out of different cultures into new areas
- Westernization: Movement of culture towards English MEDC cultures e.g USA Fast Food and Music
- Consumption: The use of resources, goods and technology.
- Cultural Erosion: The loss of local/traditional cultures like music, language and lifestyles.
Overview:
- Globalisation increases cultural diffusion which causes cultural erosion
- TNCs play a huge role in culture e.g McDonalds spreading into China
- Tourists and migrants learn about other places and take expenses home
- As the world develops more places consume, more global products and more westernised.
Advantages:
|
Disadvantages:
|
|
More products |
More resources consumed |
|
New Experiences |
Loss of cultural
|
|
More investment |
More pollution |
|
Glocalisation |
|
|
Increased standard of
living |
Cultural
Diffusion – A Positive Aspect:
- Spread of the Olympics has improved countries cooperation, sporting links and cultural
- Paralympics games have improved LEDCs viewpoint and cultural beliefs around people with disabilities.
- Example: In China, the disabled are respected and supported, 2008 torch was lighted with a wheelchair athlete.
Cultural
Diffusion – A Negative Aspect:
- Westernisation: In China, obesity is increasing due to improving development and more disposable income. Also due to consumer westernisation increasing fast food consumption.
- Create more future health problems for citizens and more costs for the government to provide care and medicine.
Cultural
Erosion:
- The loss of languages, music, traditional food, tribal traditions, clothing etc (replaced by western traditions).
- For example: Amazon Indians Tribes in Papua New Guinea
The
Anti-Globalisation Movement:
- Mainly Greenpeace protests
- Various campaigns to fight mining, protect wildlife, reduce pollution, in wild areas and areas where indigenous people live